Now that we’re living in the digital age, even the most airtight marketing strategy isn’t complete until it takes influencer marketing into consideration. Influencers are respected bloggers, YouTubers, and social media users with an audience that listens intently to them and thoroughly trusts what they have to say. 

Although these movers and shakers certainly can be celebrities, they’re a lot more likely to be everyday people who’ve simply taken the time and made the effort to become aces at what they do. You too can (and should) include them as part of your business’s digital marketing plan. Here’s why.

The Benefits of Influencer Marketing

Before the Internet age, someone usually had to be a bona fide celebrity to successfully endorse a product, service, or brand. However, times have changed. Many modern consumers place an even greater degree of trust in their favorite social media stars, often because they find them easier to relate to. These are people that despite being glamorous, accomplished, or successful remain approachable. Among other things, influencers can:

  • Expose your brand, product, or service to exactly the people you’re looking to market to, drastically boosting sales and brand awareness in the process.
  • Help you build credibility for your brand, company, or products and reach people you might not have been able to otherwise.
  • Dramatically expand your reach without costing you a small fortune in advertising fees.

This type of marketing works equally well for both national or worldwide brands and small, independently owned businesses. The trick is to know who to approach (and how) in order to achieve your desired result.

Who to Choose and How to Get Started

Although a large audience is definitely a must when choosing a personality to partner with, that’s not all that’s important. The right person will also have exceptional sales instincts and proven credibility when it comes to their field of choice. Ideally, they’ll have a proven track record of convincing their audiences to take action as well.

Start by clearly identifying and defining your marketing goals. Are you looking to build brand awareness, boost sales, market a specific product, or something else entirely? Follow up by identifying and contacting influencers who’ll be able to contribute something special to your efforts. Keep in mind that this is a business alliance that you’re establishing. Approach it as such with a quality presentation that your person of choice won’t be able to resist and you’re sure to succeed.