The Reason Why You Will Come Back from a Negative Review
Nowadays most customers check your reviews online. Searching for a review is the best way to make an informed decision about a business. If you have criticisms lying around, then odds are, they cause you, as a business owner, a lot of stress. The truth is that you may be looking at it the wrong way. Sometimes, negative word of mouth a good thing. Don’t take that to mean that you shouldn’t resolve your critiques. However, to have a bad review isn’t so bad. If you’re worried, here’s how you’ll bounce right back.
Accept the Inevitability
If your business only has positive reviews, clients will be even more skeptical. It looks too good to be true then. All businesses receive bad evaluations at one time or another. Unhappy customers happen. Even if it isn’t your fault, as the business, the business model generally caters to the client. Those unhappy customers tend to leave criticisms. Still, if you have a negative review, then you are most likely to look more credible.
Respond to Your Reviews
When it comes to responding to s review, there are a few rules at play. First of all, make sure that you respond to all different types. If you only respond to the negative ones, then your business appears selfish. Respond to positive evaluations that highlight your successes, thank the user by name and let them know that you appreciate them. Now, while you want to respond to a range, do not respond to all of them. To respond to everything makes you look like you’re constantly monitoring them.
As you answer a negative review, make sure that you relax. This might be hard if you feel personally targeted by the reviewer, but you do want to maintain professionalism. Even if you feel like it’s unfair, make sure to take responsibility in your response and apologize for the customer’s experience. Be positive and try to make amends with the customer. If you manage to rectify the situation offline, you want that to be in your response, so that customers see that you take care of negative experiences.
As you may be able to tell, negative assessments are not necessarily bad for businesses. If you know how to respond to the criticisms and have more good reviews than bad, your ranking will remain high without looking unbelievable. Everyone has bad days and everyone receives unhappy customers. The point is to own a negative review and use it to your advantage.