Marketing has come a long way in recent decades, especially with the integration of the internet into society. In fact, digital marketing has become the go-to marketing strategy for lots of companies. Understanding digital marketing will help you develop effective strategies to bring in customers and achieve your organizational goals.

What Is Digital Marketing?

In simplest terms, digital marketing is any marketing developed for online or digital distribution. It can include both inbound and outbound efforts. One of the advantages of digital marketing is that it can be easily tailored to consumer segmentation as well as tracked to help determine the return on investment (ROI) of the campaign.

Types of Digital Marketing

Digital marketing is an umbrella term that includes a wide range of products. Some of the common types of digital marketing are:

  • Banner ads
  • Email blasts
  • Website content
  • Social media posts
  • Email newsletters
  • YouTube videos

Any type of content that can be distributed online can be considered digital marketing and can be used to appeal to customers.

An Integrated Approach to Digital Marketing

While certain types of digital marketing may be more effective than others, an effective way to handle your campaigns is with an integrated approach. A marketing campaign that uses multiple digital outlets and customized content for those outlets is more likely to get the ROI desired compared to campaigns that utilize only one or two digital outlets. Using different outlets as facets of a single campaign can help you achieve the results you’re looking for.

Digital marketing is diverse and can be used in many ways so you can bring in new customers. Integrating multiple outlets and customizing your message based on consumer segmentation will give you a good foundation to appeal to your target demographic. With the right digital marketing, you can achieve your organizational goals and continue to see the business success you’re seeking.