An SEO campaign is certainly on your agenda if you have a website you want to drive traffic to. But, is your website ready for that?

You could have the most successful SEO campaign in the world, but if your website doesn’t have what it takes to convert passersby to paying customers, it won’t matter.

So, let’s get you prepared.

Step 1: Website Design and Functionality

The design of your website can be the deciding factor for whether a visitor buys something or not. There are some specific things that customers are looking for from your website’s design.

According to Forbes.com, websites need to be easy to navigate, clear with their messages and provide connections with their audiences. Make sure that your website also functions properly before starting an SEO campaign. If you have a large website, you can look into tools that will help you complete this. Make any changes needed to fit these criteria.

Step 2: Fix Content

Your content needs to be such that it’s clear who you are, what you do, how you do it and how you stand out. Your audience needs to feel that their questions are being answered before they even ask them.

Step 3: Fix Imagery

If the images and photos on your website are of poor quality, it will turn visitors away. You need everything on the site to look clear and professional. The quality of all of the imagery speaks to the quality of your business.

Step 4: Address Conversion Problems

Spend some time doing testing and research to uncover what things keep visitors to your website from converting into customers. Address whatever problems are discovered by making any changes necessary.

Step 5: Strengthen Your Online Presence

There are so many ways to beef up your online presence. Make sure you take advantage of all of the different social media markets and seriously look into starting a blog. This lets people get to know your company better.

It’s highly important that you make sure your website is SEO campaign ready before you get started with one. Follow the steps above and yours will be.