If your business has yet to focus its digital marketing efforts on Generation Z individuals, consider the fact that by next year, they will make up almost one-third of the global population, and within two years, they will actually comprise a full 40% of all adult consumers.
Here are some things your business can do to reach out to Generation Z people, and tap in on this rapidly growing market.
Provide combined online/offline experiences
Surveys have shown that people between the ages of 18 and 35 have mixed loyalties between online shopping experiences and those which are accomplished in brick-and-mortar stores. That makes it important to try and deliver experiences in your digital marketing efforts, which combine online and offline interests, so as to achieve the broadest possible appeal.
Offer ways for Gen Z to show its power
Gen Z individuals have already demonstrated a particular interest in leveraging their power, by voting with their dollars for causes they believe in, while also purchasing items they need. If you can create situations where you provide them with needed goods, and which simultaneously allow them to show their generational influence on social issues, you’ll have it nailed.
Reach out to them where they are
Yes, Gen Z people are very active on the social media, and a surprising 49% of them report having made a purchase after consulting the social media. But your digital marketing strategy should still include finding out where they are on social media, e.g. which platforms they routinely visit, and which featured groups or forums they spend most of their time in. By having a presence where they really are, you’ll have a much better chance of reaching them.
Speak their language
This doesn’t mean you should learn all the current slang words or euphemisms employed by Gen Z individuals. It means you should pay close attention to what Gen Z people are actually talking about in the social media, and chime in when you have something to contribute. You’ll reach far more young people in your digital marketing approach, by engaging with them and speaking to them about matters they care about, rather than trying to bludgeon them with any kind of sales pitch.