The reason that practically all businesses are involved with digital marketing these days is very simple – there are literally billions of potential customers online every day, all of whom can become potential customers.
If you’d like to reach large numbers of people with your own business message or branding recognition, you’ll have to make use of some of the strategies described below.
Good website design
Your website is literally the face of your business to the online world, and for that reason, it should be the centerpiece of your digital marketing initiative. Your web design should reflect your company’s values in its content, style, and themes, and it should be responsive to mobile users, who represent a huge portion of the total online customer market.
Search engine optimization
By now, everyone knows what SEO is all about, but you should keep in mind that it does change every year because the major search engines are always trying to ensure that sites are ranked in accordance with their actual value to Internet users. It’s worth your while to learn about what constitutes good SEO principles and incorporate them into your website design.
Social media advertising and management
Social media advertising includes all those activities related to promoting your products or services through social media and finding the right platforms to market those products and services. Your target audience may have a strong presence on one or more platforms, and those are the ones where you should focus your efforts. Managing your social media advertising should be handled from a single platform, to keep things simple and to ensure that your message is consistent across all the social media.
Far from being dead, email marketing is still a very successful tool in the arsenal of digital marketers. Part of the reason for this is the sheer universality of email – virtually all business people use it, so the target audience is always listening. Another reason is the effectiveness of email marketing because, for every dollar spent on the process, approximately $38 is returned. That’s a hard ROI to beat.
Content marketing may be the single most important way that most Internet users learn about a company and its products or services. It is a digital marketing strategy that includes text, video, images, and other content which is relevant and appealing to readers, and if used strategically, can be very effective at persuading people to make purchases, or at least to recognize the company behind the products and services.