An integral aspect of your company website is its “About Us” page. The content on this page should let potential customers know who you are, how you stand out from the competition and your motivation for starting up your business. The page should also be aesthetically attractive, include testimonials from satisfied clients, and work well on any device. Here are some things to keep in mind as you write content for your “About Us” page.
Make It Easy to Find
Statistics show that most visitors look for an “About Us” page when they first land on a website. Be sure that a link to this company information page is obvious and easy to use.
Include an Image
Potential customers want to see what you and your team look like. Include a photo so that visitors can match faces to your company name.
Keep It Interesting
Avoid boredom at all costs when you write content for your company “About Us” page. Adopt your natural writing style and resist the temptation to rely on jargon. Start out by focusing on the problems that your products and services will solve for your customers.
One aspect of boring content is long-windedness. When you write content for your “About Us” page, tell your company’s fascinating origin story, but keep it brief. Potential customers are there primarily to find out how you can help them with their problems, not to read a comprehensive account of your background.
Make it easy for your customers to find the information they are looking for by including the most important details at the beginning of your “About Us” presentation. Additionally, be sure to add a call to action that invites potential customers to interact further with you in some way. This may include contact information so that they can communicate directly with you or links to interesting content on your blog.