Building the right corporate culture has long been acknowledged as one of the keys to achieving the cohesion and morale needed to get all your workers pulling together toward shared goals. Now that companies are finding the adoption of digital communication and online marketing unavoidable, the question is how legacy businesses can pivot to embrace and nurture the digital culture that exists at large, ensuring their relevance and adaptability in the new paradigm. There are some key changes to the way your business handles communication and information flow that will help with that, so if you’re digitizing your workplace, you’ll want to make sure you embrace them.

For starters, remember that the online world largely embraces transparency. Sharing and spreading relevant information is the core reason social media exists, and social media is largely the driving force behind digitization, both in the way you interact with consumers and the way you interact with workers. If you’re trying to make an environment where you can disseminate info and have frank discussions with employees about how their digital footprint affects the company’s reputation and sales, a dedicated forum like Slack or a private Discord can help you set up a safe, semiprivate space to work out those internal discussions.

By helping employees understand the way their presence on social media linking them to their employment affects the company at large, it’s easier to bring everyone on the same page about what antisocial online behavior can do when it goes viral. This helps them understand how the digital culture at large affects the company and, in turn, their role within it. That’s not the only change needed, though. To fully digitize your workforce, you also need to work to embrace the advantages it brings. Increased collaboration can foster new ideas quickly, especially with advanced communication technology. It requires freedom to flourish, though, which means collaborative teams need a less hierarchical approach to organization. Allowing members of the team to see themselves as authoritative contributors will free up their ability to boldly suggest changes, and moving to a consensus model where applicable can mean better workshopping of ideas when you’re bringing a plan together.

Last but definitely not least, remember to support your workforce. Even those employees who are very online and have been digitally literate from a young age need support learning new systems. Your digital culture will only be supportive and healthy when it supports the employees who are not yet comfortable with this kind of communication tech as well as it does the ones who are already fully digitized in their private lives.