How Do Backlinks Boost Your SEO?

Backlinks are crucial to SEO. Google’s algorithm rewards links. Therefore, in order to gain more traffic, this is something that you need to think about early on. If you’re unsure about what these types of links are, they are actually relatively simple.

A backlink is simply a hyperlink that links to another website. The name comes from the fact that the link points back to a website. Some also call a backlink an inbound link or incoming link. Now, a backlink is not the same as just having a URL listed on a website. It has to be linked to a word or phrase. Anchor text is the visible part of your link. It is the context for users and search engines. Your anchor text can be one of the following:

  • Brand names
  • ALT text
  • Naked links
  • Exact Keyword mirroring

Anchor text provides outside context about the page’s context.

What makes a backlink so important is that it serves as a signal to search engines. It says that others vouch for the content of your site. If more sites link to yours, then search engines will see your page as more credible and authoritative. This is how links help you climb the ranks. Of course, there is a little more that weighs into the value of your links.

Google evaluates backlinks by looking at the relevance, authority and trustworthiness of a site. To evaluate relevance, Google makes sure that the content of the referring site is similar to yours. If you’re selling auto parts, for instance, you want other auto parts sites to link to you. Likewise, for authority, you want sites that are an authority on specific subject matters. If you’re in the medical field, you don’t want your links coming from a fad blog, you want them coming from a credible website. Trustworthiness is similar to authority. You never want your links to show up on sites that look like spam.

When you have authority, relevance and trustworthiness behind you, then your links look credible and they weigh high when it comes to your ranking. This is why backlinks are crucial to your SEO.

Since backlinks are important, most businesses want to make sure that they use them to boost their SEO. Fortunately, there are tools that you can use to make sure that you are using links to improve your SEO. These tools help you test whether or not you are improving or hurting your ranking.