Content marketing is a marketing approach that relies on value-driven content to generate inbound leads to your organization. This type of marketing goes beyond simply selling your products. Instead, the content addresses something your customers want to know or a problem they need to be solved (referred to as a “pain point”). The content not only addresses this issue but frames it in a way that shows how your organization can meet that need for the customers.
What Is SEO?
SEO (search engine optimization) is the use of keywords and phrases throughout the content to trigger algorithms used by search engines. The goal is to use the keywords effectively so that your content ranks higher in search results when customers are using those keywords and phrases to look for information or products.
What Is Digital Marketing?
Digital marketing is any type of marketing that is distributed online. It includes a wide range of marketing techniques, including blog posts, web content, social media, email blasts, email newsletters, and online ads, among other things. This includes marketing efforts accessed on computers as well as mobile devices.
Using Content Effectively
Content marketing is effective for digital marketing because it utilizes SEO to boost your organization’s visibility. But there are a few things you should keep in mind when creating content.
- Use keywords and phrases your customers would use to search for your products and services. Think about problems they have or information they need to know and use that as a basis for your content.
- Don’t stuff your content with keywords too often. There should be a balance between keywords and readability so that your content is seen in search results and gives customers the information they want.
- Content marketing is about adding value to your customers. That means you shouldn’t focus on being too sales-focused. Instead, use the content to create a connection with your customers.
Contact Krupnik Digital Media for content marketing for SEO.