Posts filed under: Digital Marketing Blog

Don’t let website performance impede visitors that want to shop and buy your products. Nearly 90% of online shoppers report that they don’t wait for slow sites to load; there are too many other buying options in today’s world. It...
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If you plan on spending money to advertise your company or business, a display ad is a prudent and practical way to go. However, if you want to see optimal performance from your ad, there are some things that small...
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According to a survey by Episerver, 92% of first-time visitors to an e-commerce platform do not make purchases. As alarming as it may look, you should not be deterred from investing in e-commerce. Instead, retailers should focus on remarketing campaigns...
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Determining your target audience is essential for the success of any business, particularly when it comes to content marketing efforts. The following steps can help you narrow down your business’s audience so that you know where to focus your attention....
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In this modern digital era, content marketing is a vital aspect of a company’s overall marketing campaign. However, the creation of content can be difficult and time-consuming, particularly for small businesses that have limited personnel. One strategy that can not...
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Brand awareness is an important part of doing a successful business, especially online. However, many people do not fully understand brand awareness or how to leverage it to achieve their business goals. Here are four things you can do to...
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An integral aspect of your company website is its “About Us” page. The content on this page should let potential customers know who you are, how you stand out from the competition and your motivation for starting up your business....
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The current Internet-driven world we live in may give you pause in figuring out which campaign type is best for your business: SEO or PPC? One is free and one isn’t. One takes time and one, not so much. It’s...
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In the PPC world, you learn through regular testing of what works and what doesn’t. You can test anything from your CTAs to ad copy to placements to keywords. Check out these six often-overlooked optimizations that can boost your PPC...
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When it comes to email marketing, your campaigns could be targeting more prospective patrons and customers with a B2B approach. This type of campaign gives you the chance to directly connect with those that have a stake or vested interest...
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