There are two primary marketing problems today. One is that there is too much of it (marketing messaging) and the other is that we avoid or ignore most of it. Traditional advertising (think television, radio and print media) has long...
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If your business has yet to focus its digital marketing efforts on Generation Z individuals, consider the fact that by next year, they will make up almost one-third of the global population, and within two years, they will actually comprise...
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Since nearly one-third of American homeowners are beginning to replace time spent watching television with interactions involving their Siri or Alexa personal assistants, it’s becoming much more important how companies design their voice brand. The interesting thing about this is...
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It was long thought that with the increased sharing of information enabled by the Internet, that brands would simply dissolve, and that identities would become lost in the glut of available information. However, that simply has not happened, and company...
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A well-rounded social media marketing strategy is an absolute requirement if you’re serious about making a success out of your business. However, as is the case with other aspects of marketing, there’s a fine art to doing it correctly. Keep...
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Now that we’re living in the digital age, even the most airtight marketing strategy isn’t complete until it takes influencer marketing into consideration. Influencers are respected bloggers, YouTubers, and social media users with an audience that listens intently to them...
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Is your blog using the latest SEO strategies? If not, or if you aren’t sure what this acronym means, keep reading. You’ll discover all the basics of search engine optimization strategies for your web pages and blogs with this helpful...
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If your marketing strategy is falling flat and not bringing the kind of viral attention you’re looking for, you need to boost your brand identity. Your branding is the difference between an average company and one that is memorable, unique...
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If the essential purpose of advertising is to draw attention to your product or service, then social media advertising and PPC are some of the best options for your company. Learn how to get started with social media advertising, as...
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The reason that practically all businesses are involved with digital marketing these days is very simple – there are literally billions of potential customers online every day, all of whom can become potential customers. If you’d like to reach large...
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