Thanks to the steady march of technology, businesses no longer need to send generic emails “to whom it may concern.” These days, big data helps us know who we’re talking to, and pull together lots of detail about them. Customers...
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Make the most of the time and money spent in creating your app—by running an app marketing campaign to raise awareness. The right type of campaign will help you get more downloads and many happy app users. Try these tips...
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When your marketing budget is tight, you might want to save money by DIY SEO campaigns. But if you’re trying to build your brand and reach the top rankings for your keywords, you should consider an experienced SEO marketing agency...
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Efficiently managing your business’s reputation is integral to success in the modern digital business world. A positive online reputation is important to growth and prosperity. However, in a matter of hours, bad customer experience can go viral and damage your...
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SEO, or search engine optimization, is crucial to ensure that relevant searchers find you online. Here’s the latest on how to “pull-in” your ideal audience through organic search, with properly optimized blog posts for SEO: Include long-tail keywords that match...
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Web design inspiration is not in great evidence around the Internet, with many of the websites being based on templates and lacking real individuality. This isn’t necessarily a bad thing, because all those website owners are not really seeking to...
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An SEO campaign is certainly on your agenda if you have a website you want to drive traffic to. But, is your website ready for that? You could have the most successful SEO campaign in the world, but if your...
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Marketing has come a long way in recent decades, especially with the integration of the internet into society. In fact, digital marketing has become the go-to marketing strategy for lots of companies. Understanding digital marketing will help you develop effective...
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There’s no question that video marketing is one of the very most effective means of reaching your target audience, especially via social media, where statistics tell us that 45% of all Facebook and YouTube users watch at least one hour...
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Last fall, LinkedIn made a significant change to its privacy policies that some users noticed more than others. It effectively stopped the ability of members collecting, downloading and exporting the names and email addresses of other members and then reaching...
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