PPC (pay-per-click) is an online advertising strategy in which advertisers are charged based on the clicks their ads get by users. Typically, advertisers bid on the value of a click based on the platform, keywords, and audience type. Advertisers use...
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If your small business has never used Google AdWords before, it might seem like a fairly complex process to begin developing your own PPC campaign. However, it’s well worth the effort to familiarize with AdWords, because it can go a...
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Influencer marketing has proven to be a very effective way of driving more traffic to your website, and offering influencers a sample of your product or service, free of charge, is a tactic which has been used by businesses long...
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Whether you run a small business or a large company, marketing is the key to promoting an ongoing stream of customers. You may experience success with traditional marketing methods, but do not underestimate the power of content marketing. By investing...
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There are two primary marketing problems today. One is that there is too much of it (marketing messaging) and the other is that we avoid or ignore most of it. Traditional advertising (think television, radio and print media) has long...
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If your business has yet to focus its digital marketing efforts on Generation Z individuals, consider the fact that by next year, they will make up almost one-third of the global population, and within two years, they will actually comprise...
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Since nearly one-third of American homeowners are beginning to replace time spent watching television with interactions involving their Siri or Alexa personal assistants, it’s becoming much more important how companies design their voice brand. The interesting thing about this is...
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It was long thought that with the increased sharing of information enabled by the Internet, that brands would simply dissolve, and that identities would become lost in the glut of available information. However, that simply has not happened, and company...
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A well-rounded social media marketing strategy is an absolute requirement if you’re serious about making a success out of your business. However, as is the case with other aspects of marketing, there’s a fine art to doing it correctly. Keep...
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Now that we’re living in the digital age, even the most airtight marketing strategy isn’t complete until it takes influencer marketing into consideration. Influencers are respected bloggers, YouTubers, and social media users with an audience that listens intently to them...
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