An SEO campaign is certainly on your agenda if you have a website you want to drive traffic to. But, is your website ready for that? You could have the most successful SEO campaign in the world, but if your...
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Marketing has come a long way in recent decades, especially with the integration of the internet into society. In fact, digital marketing has become the go-to marketing strategy for lots of companies. Understanding digital marketing will help you develop effective...
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There’s no question that video marketing is one of the very most effective means of reaching your target audience, especially via social media, where statistics tell us that 45% of all Facebook and YouTube users watch at least one hour...
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Last fall, LinkedIn made a significant change to its privacy policies that some users noticed more than others. It effectively stopped the ability of members collecting, downloading and exporting the names and email addresses of other members and then reaching...
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While there are lots of flashy things that can be done with Facebook advertising, the truth is that one of the most powerful tools at your disposal for building brand recognition and loyalty is the ad copy which you post....
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Content marketing is a marketing approach that relies on value-driven content to generate inbound leads to your organization. This type of marketing goes beyond simply selling your products. Instead, the content addresses something your customers want to know or a...
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Research into the subject has shown that most Americans spend an average of nearly three hours a day using their mobile devices, and 90% of those three hours are consumed by using apps. This should point out the importance of...
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Backlinks are one of the trickier parts of SEO to do right. Unlike keyword optimization, which you can do yourself start-to-finish, backlinks mean relying on other people to link to you on their websites. And that usually means building trust...
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Psychology is highly valuable when you’re marketing to customers. You can use what you know about the way your customers think and behave to tailor your marketing materials to their interests. Here’s how you can use psychology to your advantage...
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It’s very important to measure the effectiveness of any content marketing campaign, otherwise, you won’t know whether or not your campaign is achieving the kind of return that you hoped for, and you won’t know whether your campaign needs tweaking...
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