If you run a business, you have likely heard that you need to identify and target a specific niche in the market. Although this is true, it is not the most helpful advice for many people. After all, you may...
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In the last decade or so, website design prices have steadily crept upward. Looking at newer sites, it’s easy to see that they’re much more user-friendly and sophisticated than they were ten years ago. A web designer’s expertise in graphic...
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Modern customers read customer reviews before shopping with a business. Many people hesitate to use a business if there are no online reviews. Customers want to see reviews before they trust a company. You need to get reviews from your...
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The key to growing your business in today’s market is engagement. The following tactics will help you to draw people in, nurture relationships toward a sale and keep the customer long-term: Make your website a great place to visit: Provide...
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Don’t let website performance impede visitors that want to shop and buy your products. Nearly 90% of online shoppers report that they don’t wait for slow sites to load; there are too many other buying options in today’s world. It...
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If you plan on spending money to advertise your company or business, a display ad is a prudent and practical way to go. However, if you want to see optimal performance from your ad, there are some things that small...
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According to a survey by Episerver, 92% of first-time visitors to an e-commerce platform do not make purchases. As alarming as it may look, you should not be deterred from investing in e-commerce. Instead, retailers should focus on remarketing campaigns...
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Determining your target audience is essential for the success of any business, particularly when it comes to content marketing efforts. The following steps can help you narrow down your business’s audience so that you know where to focus your attention....
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In this modern digital era, content marketing is a vital aspect of a company’s overall marketing campaign. However, the creation of content can be difficult and time-consuming, particularly for small businesses that have limited personnel. One strategy that can not...
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Brand awareness is an important part of doing a successful business, especially online. However, many people do not fully understand brand awareness or how to leverage it to achieve their business goals. Here are four things you can do to...
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