Backlinks are one of the trickier parts of SEO to do right. Unlike keyword optimization, which you can do yourself start-to-finish, backlinks mean relying on other people to link to you on their websites. And that usually means building trust...
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Psychology is highly valuable when you’re marketing to customers. You can use what you know about the way your customers think and behave to tailor your marketing materials to their interests. Here’s how you can use psychology to your advantage...
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It’s very important to measure the effectiveness of any content marketing campaign, otherwise, you won’t know whether or not your campaign is achieving the kind of return that you hoped for, and you won’t know whether your campaign needs tweaking...
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One of the best digital marketing strategies for engaging with your audience and directing them to your website is pay-per-click (PPC) advertising, especially if that click leads to you acquiring a new lead, or better yet, an actual sale. To...
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Every business owner knows that it’s necessary to invest in marketing to ensure company prosperity and growth. Once you realize that marketing is imperative, though, you have the option of either hiring a team of specialists to add to your...
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Companies today know that they need to have a social media marketing plan if they want to succeed. They can no longer ignore social media sites but planning one of these campaigns and making sure it is successful is difficult....
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Driving traffic to your website is a very important part of many digital marketing campaigns, but that alone will not convert your increased traffic into increased sales. While it’s highly desirable to generate that greater level of traffic, once visitors...
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PPC (pay-per-click) is an online advertising strategy in which advertisers are charged based on the clicks their ads get by users. Typically, advertisers bid on the value of a click based on the platform, keywords, and audience type. Advertisers use...
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If your small business has never used Google AdWords before, it might seem like a fairly complex process to begin developing your own PPC campaign. However, it’s well worth the effort to familiarize with AdWords, because it can go a...
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Influencer marketing has proven to be a very effective way of driving more traffic to your website, and offering influencers a sample of your product or service, free of charge, is a tactic which has been used by businesses long...
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