Email marketing has the potential to be a highly effective medium. Despite that, it often gets a bad rap. Let’s face it, most marketing emails are very boring and ineffective. Put bluntly, people don’t want to open them and are...
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Digital marketing usually plays a vital role in the success of your brand awareness. You may need to integrate multichannel approaches for a successful digital marketing strategy. It can be overwhelming to run an in-house digital marketing campaign when you...
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Social media marketing is becoming an essential tool in the digital world. If you own a youtube channel, you may want to strategize to achieve success. Here are a few tips that you can use to brand your YouTube strategy....
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When it comes to starting or growing a small business, there can be many things to think about, especially when it comes to advertising. Not all advertising is created equal, and depending on your business, some kinds of advertising may...
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If you run a business, you have likely heard that you need to identify and target a specific niche in the market. Although this is true, it is not the most helpful advice for many people. After all, you may...
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In the last decade or so, website design prices have steadily crept upward. Looking at newer sites, it’s easy to see that they’re much more user-friendly and sophisticated than they were ten years ago. A web designer’s expertise in graphic...
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Modern customers read customer reviews before shopping with a business. Many people hesitate to use a business if there are no online reviews. Customers want to see reviews before they trust a company. You need to get reviews from your...
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The key to growing your business in today’s market is engagement. The following tactics will help you to draw people in, nurture relationships toward a sale and keep the customer long-term: Make your website a great place to visit: Provide...
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Don’t let website performance impede visitors that want to shop and buy your products. Nearly 90% of online shoppers report that they don’t wait for slow sites to load; there are too many other buying options in today’s world. It...
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If you plan on spending money to advertise your company or business, a display ad is a prudent and practical way to go. However, if you want to see optimal performance from your ad, there are some things that small...
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