In this modern digital era, content marketing is a vital aspect of a company’s overall marketing campaign. However, the creation of content can be difficult and time-consuming, particularly for small businesses that have limited personnel. One strategy that can not...
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Brand awareness is an important part of doing a successful business, especially online. However, many people do not fully understand brand awareness or how to leverage it to achieve their business goals. Here are four things you can do to...
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An integral aspect of your company website is its “About Us” page. The content on this page should let potential customers know who you are, how you stand out from the competition and your motivation for starting up your business....
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The current Internet-driven world we live in may give you pause in figuring out which campaign type is best for your business: SEO or PPC? One is free and one isn’t. One takes time and one, not so much. It’s...
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In the PPC world, you learn through regular testing of what works and what doesn’t. You can test anything from your CTAs to ad copy to placements to keywords. Check out these six often-overlooked optimizations that can boost your PPC...
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When it comes to email marketing, your campaigns could be targeting more prospective patrons and customers with a B2B approach. This type of campaign gives you the chance to directly connect with those that have a stake or vested interest...
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Thanks to the steady march of technology, businesses no longer need to send generic emails “to whom it may concern.” These days, big data helps us know who we’re talking to, and pull together lots of detail about them. Customers...
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Make the most of the time and money spent in creating your app—by running an app marketing campaign to raise awareness. The right type of campaign will help you get more downloads and many happy app users. Try these tips...
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When your marketing budget is tight, you might want to save money by DIY SEO campaigns. But if you’re trying to build your brand and reach the top rankings for your keywords, you should consider an experienced SEO marketing agency...
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Efficiently managing your business’s reputation is integral to success in the modern digital business world. A positive online reputation is important to growth and prosperity. However, in a matter of hours, bad customer experience can go viral and damage your...
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