Is your blog using the latest SEO strategies? If not, or if you aren’t sure what this acronym means, keep reading. You’ll discover all the basics of search engine optimization strategies for your web pages and blogs with this helpful guide. Despite the use of acronyms and seemingly complicated terms, it’s easy to create a dynamic blog or page that enjoys a high volume of traffic.

SEO stands for search engine optimization. It encompasses many strategies that help your potential customers reach your blog or web page easier. Basically, Google and other popular search engines use crawlers, or “spiders” to search for information. Each web page is ranked based on a long list of items, including popularity, relevance and more. Most search engines keep their algorithms a secret, but these two are featured for nearly every search engine and are, perhaps, the most important components of optimizing your online content.

All these strategies come together to, ideally, allow your web page to reach the coveted top spot in a search. Most users will stop on the first few search results, so you’ll experience a dramatic increase in traffic, or individuals viewing your website if you can move your site higher up in relevant search results.

Most SEO strategies focus on two areas: on-page and off-page optimization. First, on-page optimization includes the most obvious strategies. By writing a unique and engaging piece of content, your audience will enjoy it more. This leads to recommendations, rereads and viewers clicking on other links on your page.

One of the most important parts of on-page optimization is keywords. A keyword is a relevant word or phrase. Your goal is to select keywords that are commonly used in search engines. An individual will type in a word or phrase in a search engine. If that word or phrase is an exact match of your chosen keyword, as long as it is interspersed throughout your post and meta description, your page will likely be scored as more relevant by the search engine algorithm.

Off-page optimization includes backlinks, which are links to reputable content off your website, social media sharing and more. These strategies aren’t necessarily on the page of your website or blog, but can also dramatically improve your website ranking.

With these basic strategies, you should be able to focus your blog efforts more precisely. There are many small tips that can improve your SEO, but following these tips can help you bring in more traffic, increase your reach and make more sales.