Mobile app marketing is centered around promoting your app so that it can be found in the midst of a very crowded market. It also seeks to engage those people who have previously downloaded your app, so you’ll have a better chance of retaining them as a customer, and they will continue to use your app. With millions of apps already in the Google Play store and the Apple store, it can be very difficult to get your mobile app noticed so that people will want to use it.

Here are some tactics you might consider for making that happen.

App store optimization 

Optimization is a collection of techniques you can use in-app marketing which will help to make your app more visible in the Apple App store. Some of the things you can do in this regard are optimizing the title and keywords for your app and choose the category which fits your app very carefully. These may sound like small things to do, but in an App store that already has two million apps in it, every little bit you can do to make your app stand out will increase your chances of being noticed.

Push notifications and in-app messages 

One of the best app marketing strategies you can use to engage your app users to a greater extent is to send them push notifications. These are something like text messages which can be sent to people who have already downloaded your app. While a few notifications can be very desirable and can engage users more fully, you have to be careful about sending too many of them, and turning the user off on them. Surveys have shown that push notifications increase engagement by up to 88%.

Something similar to push notifications is the use of in-app messages. However, they differ from push notifications in that you can customize them to make them much fancier or to match your branding style. In-app messages can serve a variety of purposes, including sending a customized message to users, alerting users to a new feature or some additional functionality, or announcing product updates. These can be very effective as a focused marketing tactic, although the user will see them as a new idea or recommendation, or some kind of suggestion which relates to their interest in apps.