While there are lots of flashy things that can be done with Facebook advertising, the truth is that one of the most powerful tools at your disposal for building brand recognition and loyalty is the ad copy which you post. Here are some things you can do with ad copy that can be extremely effective in establishing and maintaining great relations with clients and potential clients.
Keep Your Message Focused
Don’t bother emphasizing unimportant details in your Facebook advertising copy. Instead, keep your message narrow and focused, because your ad space is going to be very limited and very valuable. Convey a single concise and clear thought to your audience, and it will be much better received by readers.
Gain Audience Trust
The fastest and most effective way of gaining audience trust is to be totally authentic in your messages and in how your brand is presented. With a truly authentic ad, your target audience will be sure to relate more to your company and its brand, and when they relate more, engagement will increase dramatically.
Make It Clear What Your Audience Should Do
Facebook provides a number of call-to-action buttons which can all help you to inform your audience just what it is you want them to do. There should never be any doubt in their minds about what you intend – which means you need to have a clear understanding yourself of what you want your audience to do.
Envision Your Audience
Even though you have a wealth of information about your target audience, those facts do not add up to a living, breathing person. In order to really get inside the heads of your target audience, you should use the facts you have to try and envision the members of your audience, so you can speak to them more deeply.
Understand Your Audience
It can be very easy to think that you know your audience and craft Facebook advertising messages which should resonate with them – but they don’t. When this happens, it usually means that you don’t truly understand the legitimate wants and needs of your audience, so you have to make every effort to address this, and adjust your messages accordingly.
Walk a Mile in Their Shoes
Tagging along with the previous point, you should try hard to get inside the minds of your target audience. This generally means you should forget for a moment what it is that you’re offering, and instead think hard about what your potential customers truly need. What are their pain points, and what would it take to solve their problems? If need be, conduct surveys to find out this information, because it is critical to your success.
Speak Their Language
Now that you’ve gotten in touch with your audience’s actual needs, it’s time to start crafting ad copy and Facebook advertising messages which are expressed in terms they can relate to, rather than in your own favorite business jargon. It’s all about relating to your audience, not about impressing them with your own diction.