When it comes to email marketing, your campaigns could be targeting more prospective patrons and customers with a B2B approach. This type of campaign gives you the chance to directly connect with those that have a stake or vested interest in you through relevant and engaging content.
Optimizing B2B email marketing means embracing campaigns that utilize the following strategies:
1. Don’t Forget to Track
The way to know what is resonating with your audience and clients is to track what has shown a success. This involves tracking emails, campaigns, and responses to see what works. A sound marketing plan looks at ways to measure outcomes in addition to the content of these contacts.
2. Offer Subject Lines with Solutions
Capture your prospective audience’s attention with a subject line in your email that offers a solution to common problems. This will pique curiosity and interest that keeps the recipient reading.
3. Make the Most of Mobile
It is estimated that nearly 30% of all B2B emails are reviewed on phones and other mobile devices. If you suspect that your target audience is using mobile devices to read what you send, make sure that you are making the most of mobile capabilities.
4. Change Things Up
Don’t always send your B2B emails from the same individual or department. Target various individuals by changing things up on your end; if you are focusing on appealing to sales staff, for instance, have the email come from your own sales team members. If you are speaking to supervisors, get your own company heads involved in the marketing campaign. It makes your contacts seem more relatable and relevant to consumers.
5. Make it Easy to Unsubscribe
Alas, there will be some recipients of your emails that are simply not interested in what you have to offer; make it easy for them to unsubscribe and discontinue receiving your messages. When a prospect is bombarded with emails that simply do not interest them, it can leave a bad taste in their mouth- particularly when they are unable to effectively unsubscribe.
Talk to the marketing professionals at Krupnik Digital Media to learn more about how B2B email campaigns can benefit your business, company, or product line. You have a lot of choices when it comes to a successful email marketing plan; let us help!