How to Cash in on the Value of Local SEO for Small Businesses

When it comes to marketing for your business, you might be at a loss for where to start. First, consider local SEO. SEO helps your business draw more traffic to your website by raising your ranking in searches. There are a few different factors that a search engine might take into account when raking pages. SEO allows you to tap into those considerations to lift the rank of your pages. To be local, however, means the same thing, except that you’re talking about SEO rankings for a local audience.

Search Intent

When someone searches for something specific on the internet, Google, for instance, tries to give you the results that you’re looking for. Say that you’re searching a dentist’s office. When you insert dentist into the search engine, you’re going to get local businesses in the results. This will happen with or without a modifier.

The Map Pack

If you make a search, the local results include the local pack. The local pack is also known as the map pack. These results show up on the map that Google provides. While these have a variety of factors that go into the choice, proximity to your location is the biggest factor.

Local SEO Power

Most people go online to search for local businesses. This makes it crucial for small businesses to show up in a google search, particularly in one of the first few results. Most people don’t look further than the first page. While advertisements make up a small percentage, as do the map results, most of the results are organic. If you want your business to be seen, then you have to be on the local pack.

What you have to do, as a business, is make sure that you show up on the page. Google has an algorithm that chooses which pages to display. You have to be able to use the algorithm to your advantage. The foundation of your SEO campaign is keywords. You want your business to show up in specific and relevant searches. However, these are not the only factors. Your google business listing needs to be complete, your name, address and phone number has to be on your site and you should have reviews and links.

If you run a small business, you need people to be able to find you. With most clients utilizing Google to search for new businesses, it’s imperative that you take advantage of local SEO.